| Mobile, Projection |
Pattern Room aims to create a location based customized retail experience for Marimekko.
It aims to create an immersive environment that customers can totally be fascinated by their patterns.
Marimekko is a Finnish company bas in Helsinki founded in 1951. They are famous for their colorful patterns and clean cuts clothing.
There will be motion tracking tracking customers position and project different patterns on their garments according to different zones.
User interaction design
The app allows the participant to take photos, detect the patterns, share it online and choose the patterns with the objects they want to purchase.
User flow wireframe
User interface design