Pattern Room
| APP + Installation |
Pattern Room is a immersive space designed to craft a personalized retail experience tailored to specific locations for Marimekko.
Marimekko, a Finnish brand headquartered in Helsinki and established in 1951, is renowned for its vibrant patterns and sleek, well-crafted clothing. The design of the Pattern Room places a special emphasis on creating an Instagram-worthy experience while ensuring an efficient checkout process.
“A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store.”
“While online shopping is convenient, customers are still looking for social and experiential experiences, which can be achieved in a physical store. ”
