ACER | Earth Mission — JOY PENG

Acer, Earth Mission

| APP |

Earth Mission is an ESG initiative employs gamification to encourage employees, partners, and suppliers to cultivate environmentally friendly habits collaboratively and foster eco-conscious behaviors collectively.

Agency: Red Peak

Client: Acer

Concept

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User research

The app is rooted in habit-building psychology, initiating a 21-day journey toward embracing sustainability. It integrates gamification elements such as points, levels, badges, lottery tickets, and a reward system to boost user engagement and attachment. Additionally, a progress tracker is implemented, enabling users to monitor their CO2 savings and sustain momentum.

User journey

Guided by the habit loop, the user experience design seamlessly identifies eco-friendly goals, offers meaningful feedback, encourages regular interaction, and integrates effortlessly into daily life. Our objective is to craft a product that effortlessly becomes an integral part of users' routines, cultivating habitual and positive engagement.

User flow

User interface