Nestlé | NAN Supreme

 

Nestlé, NAN Supreme

| AR + RWD | 

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小惡魔變天使寶 is a activation campaign designed to boost purchases by highlighting Nestle's product and its unique ingredients.

Agency: McCANN Taipei

Client: Nestlé

 
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Nestle is renowned for its NAN Supreme collection, a premium, nutrient-enriched milk supplement designed to provide infants with the best foundation for early life. The product's design strategically emphasizes the complex science behind its ingredients, aiming to resonate with mothers, increase conversion rates, and foster social engagement within online communities.

 

UX structure - AR

 
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User interface and User flow

 
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UX structure - INGREDIENT INFO


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Wireframe - INGREDIENT INFO


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User interface - INGREDIENT INFO


 
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