Pattern Room is an immersive space aims to create location-based customized retail experience for Marimekko.
Marimekko is a Finnish brand base in Helsinki founded in 1951, which is famous for their colorful patterns and clean cuts clothing. The design is with a focus on making the experience instagramable but also efficient for checkout.
There will be motion trackers install on the mirror-side of the room, tracking people’s position and project different patterns on the garments according to different zones.
The app’s special feature is to detect the patterns by the taken photo. Base on that, the user can choose the patterns with different objects they want.