Marimekko Pattern Room

 

Pattern Room

| Mobile, Projection |

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Pattern Room is an immersive space aims to create location-based customized retail experience for Marimekko.

 
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Marimekko is a Finnish brand base in Helsinki founded in 1951, which is famous for their colorful patterns and clean cuts clothing. The design is with a focus on making the experience instagramable but also efficient for checkout.

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A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store.
— The Future of Commerce
While online shopping is convenient, customers are still looking for social and experiential experiences, which can be achieved in a physical store.
— Forbes
 
 

User flow

 
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Space structure

 
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There will be motion trackers install on the mirror-side of the room, tracking people’s position and project different patterns on the garments according to different zones.

 
 

App structure

 
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 The app’s special feature is to detect the patterns by the taken photo. Base on that, the user can choose the patterns with different objects they want.

 
 

Wireframe

 
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User interface

 
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User interaction

 
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