Sephora | We Belong to Something Beautiful — JOY PENG

Sephora, We Belong to Something Beautiful

| Campaign |

Agency: Wednesday
Client: Sephora
Film: Matt Lambert
Photography: Rina Yang

Sephora 00380005_V6_0010_Vector Smart Object.jpg

Sephora 00380005_V6_0006_Vector Smart Object.jpg

Concept

Sephora Proposal Presentation-FINAL.001.jpeg

Sephora-Campaign-Concepts-20190226 WIP.001.jpeg

Sephora-Campaign-Concepts-20190226 WIP.001.jpeg

Sephora-Campaign-Concepts-20190226 WIP.001.jpeg

Sephora Proposal Presentation01_11.20_JP.001.jpeg

Sephora Proposal Presentation-FINAL.001.jpeg

moodboard.001.jpeg

FILM_SCRIPT.001.jpeg

Untitled.001.jpeg

GENDER

“Let’s talk about identity”

BEAUTY

“Does makeup make us beautiful?“

VISIBILITY

“On the Importance of being seen“

Sephora6.6.gif

Email_5.23.jpg

CEO statement

digitalbanner(Soul)_1.jpg

OOH & In Store

Screen Shot 2019-06-15 at 8.18.35 PM.png